Sport Management

Sport Management provides a comprehensive insight into the contemporary sport industry through a balanced examination of both professional and nonprofit sectors. With an emphasis on internationally relevant material, the book explains core management principles and their practical application in a sport context, while addressing the unique challenges that arise in sport management careers. Throughout its 320 pages, readers will find conceptual overviews, suggestions for further reading, study questions, and current case studies that illustrate how theory is put into practice in real-world settings. Topics covered include strategic planning, human resource management, leadership and governance, marketing and sponsorship, sport and the media, as well as sport policy and law. Additionally, this 2022 edition expands on current issues such as digital business and technology, integrity and corruption, and legal risk management. With its clear structure and supportive ancillary material, Sport Management is well-suited for first- and second-year sport management students and business students looking to understand applied management principles in the sports arena.