Sport Management

Now available in a fully updated fourth edition, Sport Management: Principles and Applications delivers a comprehensive exploration of the sport industry, illuminating the interconnected roles of state, non-profit, and professional sectors. The book clearly demonstrates how fundamental management principles are applied within a sporting context, offering valuable insights into the distinctive challenges encountered in sport management careers. Each chapter is thoughtfully organized to present key concepts in a clear and accessible manner. With a conceptual overview, detailed case studies from around the globe, and study questions that prompt deeper reflection, the text makes it easy to grasp the essential ideas. Instructors and students can also benefit from a companion website that provides extra activities, guidance notes, and presentation slides. Covering a wide array of management aspects - from strategic planning, organizational structure, and financial management to leadership, governance, and sport media - this edition also addresses modern challenges such as change management. Ideal for first- and second-year students in sport management and related fields, this book offers a practical introduction to managing sport organizations with contemporary relevance.