Sport Management

Sport Management: Principles and Applications, now in its fully updated fifth edition, offers a comprehensive exploration of the modern sport industry. With a balanced focus on both professional and nonprofit sectors and enriched with international perspectives, this textbook distills core management principles and their practical application within a sporting framework. Readers will discover insightful overviews, curated guides for further reading, and real-world case studies that illuminate the unique challenges of a career in sport management. Organized around essential management functions - including strategic planning, financial oversight, human resource management, leadership, and marketing - the book delves into contemporary topics such as sport for development, analytics, risk management, social media, and sustainability. Each section is designed to foster a deep understanding of both theory and practice, complemented by study questions and curated web resources. Ideal for first and second year sport management students as well as business students seeking applied sport management expertise, this edition serves as a vital resource for navigating the dynamic challenges of the sport industry.