Tourism Management

Tourism Management is a leading text that offers a clear introduction to the fundamentals of tourism. Ideal for students pursuing degrees, diplomas, or isolated modules in the subject, this book is written in an engaging style that welcomes readers with no prior tourism background. It guides you through a comprehensive global overview, tracing the evolution of tourism and exploring the challenges that managers face in this rapidly expanding sector of the world economy. Richly enhanced with illustrations, diagrams, and colour images, the text features a series of short case studies that illuminate contemporary themes. The revised content now delves into areas such as sports, festivals, event tourism, and the impacts of social media, while also examining how the global economic downturn has influenced tourism. Emerging trends like slow travel, dark tourism, volunteer tourism, and medical tourism are also presented alongside updated case studies from BRIC markets and new examples from the Middle East and Asia. An expanded discussion on tourism and sustainable development runs throughout the book, highlighting the critical issues posed by climate change to future growth. In addition, a more international perspective is offered in the transport section, featuring insights from regions including China and South America. A companion website further enriches the learning experience with extra case studies, quizzes, PowerPoint presentations, suggested readings, web resources, video links, and chapter-specific reflective case studies designed to support both teaching and learning.