Tourism Management is one of the leading texts in the field, offering an ideal introduction to the fundamentals of tourism for degree, diploma, or single-module studies with a global perspective. Now in its 6th edition, this book has been thoroughly revised and updated to reflect the dynamic changes occurring in the tourism industry. Featuring new content on sports, festivals, and event tourism—including analyses of the Olympic Games, the impacts of social media, and the growth of medical tourism—the book also examines contemporary challenges such as disruptive technology, the rise of Airbnb, threats to destination safety, and the potential effects of BREXIT. Enhanced case studies place a renewed focus on BRIC markets and Asian developments, while emerging markets in the Middle East and South America are also brought into sharper relief. With an expanded look at sustainable development, the text addresses the challenges posed by climate change and debates surrounding Last Chance Tourism and overtourism. Additionally, a new transport section integrates international perspectives, highlighting insights from China, South America, and globalized operators, and includes a case study on the application of taxation to influence air travel behavior. The companion website further enriches the learning experience with supplementary case studies, quizzes, presentation slides, readings, and video links.
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