Managing Innovation provides a comprehensive exploration of innovation management, technological change, market dynamics, and organizational transformation. Designed for MBA, MSc, advanced undergraduate students, and industry practitioners, this authoritative text delves into the challenges and strategies at the heart of innovating in today’s competitive landscape. Now in its fifth edition, the book has been thoroughly updated to mirror the latest trends and real-world practices in managing innovation. Enhancing its rich content, the latest edition is accompanied by a fully interactive e-book that brings the subject matter to life through an engaging assortment of videos, case studies, exercises, and practical tools. In addition, the integrated Innovation Portal offers an extensive collection of digital resources, allowing both educators and students to further explore and apply the concepts of innovation management. Developed with a focus on evidence-based insights and practical perspectives, Managing Innovation is an essential resource for anyone keen to understand and drive change within organizations.
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