Managing Innovation

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change equips both undergraduate and graduate students with a robust foundation in managing innovation, technology, and new product development. This thoroughly updated edition, published in 2020, incorporates the latest research, practical methodologies, and real-world insights to bridge technological advances with market and organizational shifts. Drawing on extensive academic research and practical experience, the book offers an integrated, evidence-based approach to innovation management. It features a wealth of learning tools - including diverse case studies, detailed examples, discussion questions, and concise information boxes - to help readers unravel the complexities of the innovation process and its dynamic interplay with markets, technology, and organizational structures. Throughout the text, readers are encouraged to hone their critical thinking and problem-solving skills as they explore topics such as business model innovation, creativity, entrepreneurship, and service innovation. Managing Innovation stands as a vital resource for anyone looking to navigate and excel in the ever-evolving landscape of innovation management.