Corporate Communication: A Guide to Theory and Practice is a comprehensive resource that bridges theory and practice, making it an essential tool for both students and professionals. The book provides a deep dive into key concepts, models, and principles of corporate communication that are integral to understanding the organizational and management context of the discipline. In its fourth edition, the text is enriched with updated content that addresses contemporary topics such as reputation management, leadership communication, and CSR. With a collection of international case studies and practical exercises, readers are encouraged to connect theoretical insights to practical applications, ensuring that the knowledge they gain can be directly implemented in real-world scenarios. Authored by Joep P. Cornelissen, this guide offers a balanced approach by combining academic rigor with hands-on strategies. The clear and accessible style of the book makes it not only a valuable academic textbook but also a handy reference for practitioners aiming to master the nuances of corporate communication.
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