Strategic Writing: Multimedia Writing for Public Relations, Advertising and More is a comprehensive guide by Charles Marsh, David Guth, and Bonnie Poovey Short. This book provides a detailed exploration of writing strategies tailored for business communication, offering practical insights for effective multimedia writing in public relations, advertising, and beyond. Organized into clear sections, the book leads readers from an introductory overview to in-depth discussions on social media, business correspondence, and specific communication requirements such as good-news and bad-news messages. It further examines essential topics like job-request correspondence, résumés, memoranda, and business reports. Enhancing its practical focus, the text includes appendices that serve as concise guides to punctuation, grammar, and style, as well as useful tips for oral presentations. Published in 2017 as a paperback edition, this resource is an indispensable tool for anyone looking to master strategic writing in today’s dynamic communication landscape.
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