Strategic Management of Technological Innovation, by Melissa A. Schilling, presents a refreshed and comprehensive exploration of technology management in today’s dynamic markets. This edition introduces five new chapter cases - including the high-stakes Blue-Ray versus HD-DVD battle, the transition from PDAs to smartphones, the evolution of niche markets with Bug Labs and the Long Tail, innovative organizational practices at Google, and the development of extreme headphones by Skull Candy. These real-world examples provide clear insights into the challenges and opportunities that technology innovators face. Enhanced throughout, the book now offers a well-balanced mix of industrial and consumer product examples, from electronic components and aerospace applications to media and service innovations. The discussions on collaborative networks are deepened with new illustrations and analyses of global technology partnerships, network externalities, and modular organization forms. Additionally, an expanded treatment of Failure Modes and Effects Analysis (FMEA) in a key chapter equips readers with practical tools for effective new product development.
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