Introducing Communication Theory: Analysis and Application
Richard L. West
200,00 kr.
Nypris 464,95 kr.
The second edition of Qualitative Research Methods in Public Relations and Marketing Communications presents a clear, practical guide for planning, executing, and writing about qualitative research within the fields of public relations and marketing communications. With accessible language and detailed illustrations, the book is designed to support undergraduate and master’s level students in exploring effective methodologies and techniques for critical inquiry. This updated edition outlines essential skills and strategies for conducting genuine and trustworthy research. It delves into specific analytical techniques central to various research approaches and introduces new sections on internet-based research, critical discourse analysis, historical research, action research, and mixed methods research. Intended for students taking research methods courses and those crafting dissertations in public relations and marketing communications, this book serves as an invaluable resource for developing a deep, methodical understanding of qualitative research practices.
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