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In this updated and expanded edition, designer David Airey takes you on a journey from the first spark of an idea to a fully realized brand identity. Logo Design Love offers an inside look at the creative process, complete with case studies, sketches, and real-world examples that demonstrate how a simple concept can evolve into a powerful logo. The book provides practical tips on how to work effectively with clients and craft design solutions that resonate. With a blend of insightful theory and hands-on advice, Airey explains the techniques behind creating logos that are not only visually engaging but also timeless in their impact. Perfect for both budding designers and seasoned professionals, Logo Design Love is a comprehensive guide to developing iconic brand identities. This paperback edition, published in 2014 by Peachpit Press Publications, is an essential resource for anyone looking to master the art of logo design.
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