Events Management

Events Management: An Introduction offers a comprehensive entry point into the dynamic world of events management. This major textbook explores the multi-disciplinary nature of the field by examining a wide range of event types - from sports and music to the arts, corporate gatherings, tourism, and events in the public and voluntary sectors. Each topic is vividly illustrated through case studies, personal insights, and examples of best practice that shed light on the complexities of planning and delivering successful events. Focusing on the practical as much as the theoretical, the book delves into essential issues such as health, safety, risk management, sustainability, and the development of market-oriented strategies. It carefully outlines the core skills necessary for event professionals, including marketing, finance, project management, strategy, operations, event design, and human resources. Authored by seasoned experts Charles Bladen, Nick Wilde, James Kennell, Franc Avila, and Emma Abson, the text draws on extensive industry experience to provide readers with real-world insights and practical advice. Ideal as both a foundational academic resource and a practical guide for emerging professionals, Events Management: An Introduction is tailored to equip students and practitioners alike with the knowledge and skills to excel in today’s challenging events industry. A companion website further enriches the learning experience by offering self-test questions, audio interviews, additional case studies, and PowerPoint slides to support each chapter.