The fully revised eighth edition of Principles and Practice of Marketing by David Jobber and Fiona Ellis-Chadwick offers a contemporary approach to understanding modern marketing. This edition introduces several new sections, including an in-depth chapter on Relationship Marketing, alongside refreshed segments such as Marketing in Action and engaging mini cases. With an updated focus on the importance of customer value, the book equips both students and professionals with the practical insights needed to navigate today’s dynamic marketing landscape. Enhancing the learning experience, the text now features innovative AdInsight boxes complete with QR codes that provide immediate access to current marketing campaigns and examples. Authored on a strong academic foundation, this edition delivers a balanced mix of theory and practical application, ensuring that its content remains as relevant and impactful as ever.
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