Managing People in Sport Organizations
Tracy Taylor, Alison Doherty, Peter McGraw
300,00 kr.
Nypris 671,63 kr.
Advanced Theory and Practice in Sport Marketing, now in its fully revised third edition, offers an in-depth exploration into the advanced theories and practices essential for thriving in the competitive world of sport marketing. This comprehensive text goes well beyond basic concepts, delving into topics such as social responsibility, global issues, and the latest developments in information systems and consumer behavior. The updated edition introduces fresh perspectives on branding, destination marketing, and performance evaluation, equipping readers with the skills to assess and enhance sport marketing impact through analytics and innovative strategies. Each chapter is enriched with detailed case studies and practical insights provided by leading marketing professionals, ensuring that both theory and real-world applications are thoroughly covered. This book is an indispensable resource for upper-level undergraduate and postgraduate students, as well as professionals seeking to deepen their understanding of sport marketing and business. With its balanced mix of academic rigor and practical guidance, Advanced Theory and Practice in Sport Marketing prepares readers to navigate and succeed in the dynamic arena of sport marketing.
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