Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is an essential resource for anyone seeking to navigate the intricacies of sport marketing at an advanced level. This comprehensive work unites key theories with practical insights, covering every critical aspect from marketing research and information systems to consumer behavior and logistics. The book explores a wide range of functional areas, including retail and sales management, e-commerce, promotions, advertising, and sponsorship, while also addressing international business strategies within sport. The updated edition expands its focus to include contemporary issues such as social responsibility and ethics, social media and networking dynamics, relationship and experience marketing, as well as recovery and social marketing. Enhanced with detailed case studies and firsthand accounts from experienced sport marketing professionals worldwide, each chapter encourages readers to bridge theory with applied practice. Features like comprehensive summaries, key term definitions, and guides for further reading are seamlessly interwoven to support both students and practitioners in developing robust critical thinking skills in real-world settings.