Advanced Theory and Practice in Sport Marketing provides an in-depth exploration of sport marketing at an advanced level, making it essential reading for anyone involved in the industry - from elite professional teams to local amateur leagues. The book effectively bridges theory and practice, guiding readers through an array of core concepts and real-world applications. Covering every fundamental area of sport marketing, the text examines topics such as marketing research, consumer behavior, information systems, logistics, retail and sales management, e-commerce, and international business. It also delves into contemporary issues including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Each chapter enriches the reader’s understanding through extended case studies and first-hand insights from seasoned sport marketing professionals around the globe. Additionally, the study material is bolstered by clear definitions of key terms, summaries, and thought-provoking questions that encourage the practical application of theory to real-world scenarios. A companion website further supports the learning experience with a range of resources including exam questions, PowerPoint slides, additional case studies, self-test multiple-choice questions, and glossary flashcards.
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