Youth and Consumption offers a compelling investigation into the dynamic relationship between young people and the market environment. Drawing on a range of research methodologies, the book analyzes how the youth segment interacts with various agents of consumer socialization, including family, peers, media figures, and advertising content. This evidence-based approach provides thoughtful insights into how youth navigate and influence consumption patterns. By critically engaging with these themes, the volume sheds light on the forces that shape young consumers’ attitudes and behaviours. With its methodical examination of communication strategies and the evolving cultural landscape, Youth and Consumption serves as a valuable resource for marketing professionals, educators, and policy makers seeking to understand the distinctive characteristics of the global youth market.
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