The Global Business Environment

The Global Business Environment, written by Janet Morrison and published by Palgrave-Macmillan in 2011, is a comprehensive guide that delves into the intricate dynamics of today’s global marketplace. The textbook provides a clear and analytical introduction to the challenges and opportunities that arise from a rapidly changing business landscape, prompting readers to explore questions around emerging economies, financial crises, and corporate ethical responsibilities. Throughout its 520 pages in paperback, the book combines theoretical insights with practical case studies that illustrate how multinational enterprises, governments, and individuals navigate contemporary issues. Special features - such as diverse case examples, examinations of key emerging markets, and reflective critical thinking exercises - equip readers with valuable tools for understanding and responding to real-world business challenges. Built on Janet Morrison’s authoritative style and depth of expertise, The Global Business Environment stands as an essential resource for students and practitioners alike, offering a thorough exploration of the factors that shape international business strategies in an interconnected world.