The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany

Brant Cooper and Patrick Vlaskovits present a concise yet powerful guide that cuts through the clutter of startup marketing and product development. The Entrepreneur's Guide to Customer Development offers a practical, step-by-step approach based on the renowned Customer Development framework, initially popularized in The Four Steps to the Epiphany. Praised by industry pioneers, this guide is designed to help entrepreneurs and innovators alike navigate the early stages of business growth. Within its 104 pages, readers will find clear instructions on identifying early adopters, crafting a Minimum Viable Product, and honing in on product-market fit. The book’s approachable tone is complemented by visual aids, worksheets, and exercises, making complex lean startup concepts accessible to marketing professionals, engineers, startup founders, and investors. This cheat sheet is celebrated for presenting actionable best practices and a solid business model analysis guide. Whether you’re building your first startup or seeking innovative strategies within an established company, The Entrepreneur's Guide to Customer Development empowers you to build strong customer relationships and mitigate business model risks. Embrace a methodical approach that has become course text at leading universities and a trusted resource for those looking to scale their ventures.