HBR Guide to Building Your Business Case (HBR Guide Series)
Raymond Sheen
74,00 kr.
Nypris 142,88 kr.
* Plusbog medlemspris. Få 7 dages gratis medlemsskab uden binding.
Every so often, a book comes along that reshapes our understanding of entrepreneurship and innovation. In The Lean Startup, Eric Ries lays out a methodical approach for creating and nurturing new ventures, drawing attention to the fact that many startups fail due to preventable missteps. His strategy centers on the importance of learning directly from customers, emphasizing iterative testing and rapid adjustments as essential ingredients for success. With a focus on real-time feedback and agile adaptation, The Lean Startup encourages entrepreneurs to view every challenge as an opportunity to refine their vision. This fresh perspective not only challenges traditional business practices but also offers a practical roadmap for transforming ideas into thriving enterprises. Published in 2011 in a concise 336-page paperback edition, this influential work is a must-read for anyone looking to navigate the unpredictable terrain of startup life.
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