The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

In The Back of the Napkin, Dan Roam reveals how a simple drawing can unlock creative solutions and transform complex ideas into clear, accessible insights. With engaging examples and practical guidance, he shows that sketching isn’t just an artistic endeavor - it’s a universal tool for problem solving and idea selling. Drawing on twenty years of experience and the latest insights from vision science, Roam provides readers with a straightforward toolkit to tackle challenges and communicate with impact. His approach demonstrates that everyone, even those who believe they lack artistic talent, can harness the power of visual thinking to clarify and innovate. By sharing real-life examples where a quick sketch outmatched elaborate presentations, this book invites professionals from all walks of life to embrace the art of simple drawing. Whether you’re an engineer, teacher, manager, or creative visionary, discover how a pen and napkin can become your most effective instruments for clear communication and breakthrough ideas.