Strategizing Communication

Strategizing Communication: Theory and Practice, authored by Ib Tunby Gulbrandsen and Sine Nørholm Just, provides an insightful exploration into the art and science of strategic communication. Aimed at both students and practitioners, the book introduces a range of theories, concepts, and models that address the multifaceted challenges encountered by organizations in today’s ever-evolving media environment. Central to the text is the idea that strategizing communication means more than merely drafting a plan - it involves a deep understanding of the incremental practices and contextual nuances that shape effective communication. The discussion navigates through various influences such as technological advancements, cultural trends, and competitive dynamics, highlighting how these factors work in concert to determine communication success. With 376 pages of detailed analysis and practical examples, this first edition, published in 2016 by Samfundslitteratur, equips readers with the tools to comprehend and manage communication strategies in rapidly changing contexts. Strategizing Communication offers a fresh perspective on how thoughtful, situational awareness can transform the way organizations communicate.