Strategizing Communication provides a distinctive exploration of the theory and practice behind strategic communication. Emphasizing the act of strategizing - that is, choosing how to act and speak with intention - the book demonstrates how contextual elements such as competition, technological innovations, current events, and the intricacies of organizational culture fundamentally shape communicative outcomes. Aimed at both students and practitioners, this work equips readers with the tools needed to navigate the complex challenges faced by organizations in today’s hybrid media environment. Through updated cases, fresh empirical examples, and recent insights into areas like social corporate sustainability and crisis communication, the book also delves into key theories of organizational culture and sociomateriality. Its overarching goal remains clear: to empower readers to effectively plan and adapt their communicative strategies in a dynamic landscape.
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