Strategic Sports Event Management

Strategic Sports Event Management, Third Edition, by Guy Masterman, offers a comprehensive guide to the planning, organization, and evaluation of sports events - ranging from local school competitions to international mega-events. This edition emphasizes a strategic approach that not only addresses the immediate requirements of event management but also considers the long-term impacts on communities, economies, and societies. Drawing on an array of international case studies, the book unpacks the intricacies of managing diverse stakeholders including sporting organizations, media partners, and sponsors. It delves into essential topics such as finance, logistics, marketing, communications, and operational safety - providing a practical, step-by-step framework for both emerging and experienced professionals in the field. Updated with contemporary examples, Strategic Sports Event Management explores the challenges and benefits of a strategic planning process that maximizes event impact and legacy. As an indispensable resource for students and practitioners alike, this third edition delivers a clear, hands-on approach to mastering the art of sports event management.