Sports Marketing

Sports Marketing: A Strategic Perspective, 5th Edition offers a fully revised and updated exploration of sports marketing that remains the most authoritative and engaging introductory textbook in the field. With an emphasis on a strategic approach, the book guides readers through every stage of the marketing process - from establishing goals and planning strategies to executing and evaluating campaigns. Covering all essential topics, the text delves into consumer behavior, market research, promotions, products, pricing strategies, sponsorship, business ethics, and the impact of technology and e-marketing. Every chapter is enriched with real-world case studies, biographies of influential industry figures, and critical review exercises that challenge readers to assess their knowledge and professional practices. Perfect for both academic courses and professional reference, Sports Marketing: A Strategic Perspective, 5th Edition, stands as an indispensable resource for anyone aiming to excel in the rapidly evolving international sports business environment.