Retail Marketing Management presents a thorough exploration of the essential theories underpinning today’s dynamic retail landscape. Drawing on an integrated approach, the book examines the fundamentals of retailing and consumer behaviour, the retail marketing mix, and vital issues such as store layout, location strategies, branding, and ethics. Diagrams, case studies, and real-life examples enhance clarity and provide practical insights into the complexities of retail decision-making. Ideal for both undergraduate and postgraduate students, as well as practitioners eager to deepen their understanding of retail marketing, this book bridges the gap between academic theory and industry practice. With contributions from experienced academics and retail experts, Retail Marketing Management offers contemporary perspectives and international examples that illuminate the process of retail internationalisation and its challenges.
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