Now in its fifth edition, Research Methods for Leisure and Tourism is a trusted resource for undergraduate and postgraduate students as well as practicing managers in the field. Combining extensive coverage of both qualitative and quantitative methods with practical, step-by-step guidance on tools such as Excel, SPSS, and NVivo, this text provides a solid foundation for all aspects of research planning and implementation. This edition has been thoroughly updated with new content on management and policy-related research methods and introduces additional techniques including big data, discourse analysis, and netnography. Clear instructions on developing conceptual frameworks, designing studies, and composing research reports ensure comprehensive support for your research projects. Enhanced with international case studies, practical examples from the leisure and tourism literature, and supplemented by focused questions, exercises, and further reading suggestions, Research Methods for Leisure and Tourism offers an indispensable guide for today’s research challenges.
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