Reputation Management: The Key to Successful Public Relations and Corporate Communication by John Doorley and Helio Fred Garcia is a practical guide for anyone seeking to understand and shape the public image of an organization. Published in 2015, this book is tailored for students, professionals, and business leaders who appreciate that reputation is something that can be measured, monitored, and managed. The book is organized around the critical functions of corporate communication, including media relations, employee communication, government relations, and investor relations. It offers clear, actionable strategies for tackling common reputation challenges such as leaked information, scrutinizing media coverage, and countering negative rumors. Each section is enriched with real-world insights drawn from the authors' extensive professional experience, providing practical solutions to complex communication issues. By combining theory with everyday examples and an international perspective through updated case studies, Reputation Management serves as an essential resource for anyone committed to building and maintaining a strong corporate reputation.
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