Reputation Management offers a comprehensive roadmap for anyone from students to top-tier executives, emphasizing that reputation is not merely a byproduct of actions but a measurable asset that can be systematically managed. Drawing upon the real-life experiences of its authors, John Doorley and Helio Fred Garcia, this guide lays out practical strategies for addressing reputation challenges - ranging from leaked communications to problematic media portrayals - by integrating insights from diverse areas such as media relations, employee communication, government affairs, and investor relations. Structured to be both accessible and deeply informative, the book equips readers with the tools needed to navigate the complexities of public relations and corporate communication. With an expanded global perspective and updated case studies throughout, Reputation Management provides timely guidance for successfully building and safeguarding corporate reputations in a fast-evolving business landscape.
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