Principles of Economics

In the fourth edition of Principles of Economics, Robert H. Frank and Ben S. Bernanke present a refreshing take on introductory economics. The authors distill a broad range of economic topics into a concise set of core principles, making the subject accessible without over-relying on formal mathematical derivations. By anchoring abstract concepts in solid, real-world examples, the text invites readers to explore the economic reasoning behind everyday decisions. The authors encourage students to think like economic naturalists, observing and analyzing the subtleties of cost-benefit calculations in familiar contexts. Each principle is introduced clearly and reinforced with practical applications that illuminate its impact on the world around us. With its engaging approach and intuitive explanations, this edition of Principles of Economics stands out as an effective and thought-provoking resource for those beginning their economic journey.