Ongoing Crisis Communication

Ongoing Crisis Communication: Planning, Managing, and Responding presents a comprehensive look at the vital role of effective communication in successfully navigating crises. In this thoughtfully revised third edition, Timothy Coombs demonstrates that robust, well-planned messaging is central to safeguarding an organization during tumultuous times. Using a three-stage framework - pre-crisis, crisis, and post-crisis - this book lays out clear strategies for preventing, managing, and recovering from unforeseen events. Coombs keenly illustrates how early communication efforts can lessen the impact of a crisis and how proactive planning can serve as a shield against potential threats. New to this edition is an in-depth examination of the Internet and social media’s transformative influence on crisis communication. The text explores emerging phenomena such as paracrisis and highlights how digital channels not only help detect early warning signs but also play a critical role in managing stakeholder dialogue and even in commemorative efforts online. Enhanced with real-world scenarios and reflective questions, Ongoing Crisis Communication offers valuable insights that integrate crisis management with issues, risk, and reputation management. This clear and engaging guide is essential for anyone seeking to understand and implement effective communication strategies in the face of uncertainty.