Media Rights and Intellectual Property

Richard Haynes’ Media Rights and Intellectual Property offers a detailed exploration of how evolving intellectual property laws are reshaping the media industry. This concise study delves into the impact of digitalisation, examining challenges from online downloading and copyright piracy to the careful negotiation of high-profile image rights. With a clear interdisciplinary approach, the book explains the critical role that copyrights, trademarks, and tertiary rights play in today's media landscape. Drawing on a range of case studies and focused analyses, the book discusses the strategic decisions made by broadcasters in acquiring sports rights alongside the innovative ways that media companies leverage legal frameworks to prosper in an increasingly digital world. Now in its paperback edition by Edinburgh University Press, this work provides media students and professionals alike with a fundamentally sound understanding of the complex interaction between media and intellectual property law.