Marketing Planning for the Pharmaceutical Industry addresses the specialized needs of those working in the pharmaceutical and healthcare sectors. Authored by John Lidstone and Janice MacLennan, this 168‐page hardcover presents a targeted planning system designed to transform current marketing processes into dynamic management tools. Drawing on extensive real‐world experience, the book guides marketing and product executives through the sequential stages of planning, ensuring that each strategy is both practical and forward-thinking. With a renewed focus on external analysis and a fresh take on SWOT, the authors incorporate updated techniques in sales forecasting and strategy implementation. Each chapter methodically builds towards creating a comprehensive, actionable marketing plan tailored to the sector’s unique challenges. This indispensable resource stands apart by offering a complete blueprint for those intent on elevating their marketing strategies in a demanding industry.
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