ISE Retailing Management

ISE Retailing Management, Tenth Edition, offers an all-encompassing view of the ever-evolving retail landscape as it adapts to modern digital and global challenges. Crafted by Michael Levy, Barton A. Weitz, and Dhruv Grewal, this comprehensive text, published by McGraw-Hill Education in 2018, provides an in-depth analysis of both strategic and tactical issues that modern retailers face - from leveraging big data and analytics to harnessing the power of social media and mobile channels. The book emphasizes financial considerations along with effective merchandise and store management, illustrating how retailers of all sizes - from local boutiques to international giants - can thrive in today’s complex market. Each chapter is enriched with real-world examples that bring theoretical concepts to life, helping readers understand the practical applications of innovative retail strategies. New features in this edition include engaging introductory vignettes, updated case studies, and specialized retail profiles that shed light on successful practices in the industry. Multimedia content and hands-on exercises have been integrated throughout, challenging readers to connect theory with practice while exploring ongoing trends such as multi-channel integration and corporate social responsibility. Designed with both students and instructors in mind, ISE Retailing Management delivers a dynamic mix of current content and practical insights that continue to set the benchmark for retail management education.