Innovation and Entrepreneurship is an accessible introductory text designed to serve both undergraduate and postgraduate students in business and management studies, as well as engineering students tackling business-related topics. The book delves into contemporary challenges and opportunities in the fields of innovation and entrepreneurship, drawing on fresh perspectives and practical case studies. The authors integrate current themes such as sustainability, social entrepreneurship, and the creation of new ventures to illuminate how individual initiative and organizational change drive progress in both private and public sectors. With practical examples from areas like new media, computer gaming, internet services, and public innovation, this book provides a comprehensive framework that bridges theory and practice in today’s dynamic business environment.
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