Global Strategic Management offers an in-depth exploration of how traditional strategy theory is adapted to today’s interconnected global business environment. With a clear focus on the challenges and opportunities that arise when companies operate across borders, this book is an essential resource for those seeking to develop a truly international perspective. Now in its third edition, the text provides updated discussions on emerging global players, evolving global trends, ethics and sustainability, as well as the dynamics of outsourcing and offshoring. New mini cases and examples featuring transnational firms such as Shell, Danone, Siemens, and eBay are interwoven throughout, bringing theoretical concepts to life with practical, real-world analysis. Enhanced learning features further support understanding and revision, making Global Strategic Management an invaluable guide for students and professionals striving to navigate the complexities of global business strategy.
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