Global Strategic Management

In this extensively revised fourth edition of Global Strategic Management, Philippe Lasserre presents an insightful and accessible guide to making strategic decisions on an international scale. Designed to blend academic rigor with practical application, the book offers a wealth of case studies and real-world examples drawn from both established multinational corporations and emerging SMEs. Lasserre’s expertise in international business and strategy shines throughout, making complex concepts approachable for students and professionals alike. New to this edition is expanded coverage of key global trends including the dynamics of BRIC nations, the rise of born global companies, and the evolving role of Corporate Social Responsibility and the informal economy. With additional insights into e-business and internet-driven global operations, the text now also features a compelling video component featuring industry leaders, along with a comprehensive case study that integrates the learnings from previous chapters. This makes Global Strategic Management an essential resource for MBA, Executive MBA, and post-experience students, as well as for those studying undergraduate and postgraduate international business.