Economics and the Business Environment offers a clear and comprehensive introduction to both microeconomic and macroeconomic principles as they apply to contemporary business challenges. The text examines a range of topical issues including business strategy, corporate social responsibility, ethics, and the dynamic state of the global economic landscape. Authors John Sloman and Elizabeth Jones bring theory to life with practical examples - from events like the London Olympics to insights drawn from companies such as Samsung, Dyson, Body Shop, and The Gap. The book also explores the application of game theory, transaction cost analysis, and the economics of entrepreneurship, all of which help readers understand the real-world impact of economic decision-making. This 488-page paperback edition, published in 2011 by Financial Times Prentice Hall (a Pearson Education Company), is an essential resource for anyone studying introductory economics from a business perspective.
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