In Culture and Consumption II, Grant David McCracken presents a rigorous exploration of modern consumer culture. Published in 2005 by Indiana University Press, this work is a thoughtful successor to his groundbreaking earlier study. The book is structured into sections that each pair a brief, provocative essay with a more in-depth academic article, offering both a quick glimpse and a deeper understanding of each topic. The essays critically examine familiar critiques of the consumer society while addressing themes such as homes, cars, social mobility, and self-invention. Further chapters delve into the influence of museums, the power of objects, and the intricate connections between advertising, marketing, and the creation of value. Culture and Consumption II stands as an engaging, informative, and insightful investigation into contemporary consumer practices.
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