Practical Research: Planning and Design, Global Edition
Paul Leedy, Jeanne Ormrod
350,00 kr.
Nypris 890,00 kr.
Business Research Methods offers a comprehensive introduction to the practice of business research, making it the ideal guide for students embarking on their first research project. This popular text demystifies the process of choosing a research question, planning a project, and writing up results, ensuring that key topics are presented in a clear and concise manner. In its thoroughly revised sixth edition, the authors have added new chapters that explore quantitative methods and visual research. These enhancements provide extensive support and practical advice for applying various research techniques, while also incorporating fresh perspectives on inclusivity, bias, feminist approaches, and decolonial and indigenous research. Additional features such as 'student experience' offer practical tips and personal insights from peers, and the 'Research in Focus' sections present a wider, globally diverse range of case studies from countries including China, Denmark, Germany, Spain, and India. This balanced blend of theory and practice ensures that Business Research Methods remains both engaging and highly relevant for today’s research challenges.
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