Business Research Methods (2nd edition) offers clear, practical guidance for anyone engaging in business research. Spanning 824 pages, this comprehensive volume walks readers through the entire research process - from formulating insightful research questions and reviewing scholarly literature to designing questionnaires, analyzing data, and presenting results in a coherent manner. With an encyclopedic introduction to core methodologies and theoretical issues, the book carefully evaluates the strengths and limitations of both quantitative and qualitative techniques. It thoughtfully addresses ethical considerations and philosophical debates that influence research practices, all while incorporating topical case examples from fields such as management, strategy, and marketing. Updated to acknowledge the growing role of the internet as a research tool, this edition is an indispensable resource for students and professionals alike.
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