A Handbook of Media and Communication Research

A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies brings together both qualitative and quantitative approaches to studying media and communication by weaving together insights from the social sciences and the humanities. This volume provides an integrated framework where practical research challenges meet theoretical inquiry, offering readers clear guidelines on how to design and execute studies in varied social and cultural settings. The second edition has been comprehensively updated to reflect the rapid evolution of digital media, including significant developments in the internet and mobile technologies. Each chapter explores the transformation of traditional media structures, evolving media discourses, and emerging practices in both online and offline communication, while new sections demonstrate diverse methodological approaches for researching multiple media in a range of contexts.