Marketing Communications, now in its eighth edition and authored by Chris Fill and Sarah Turnbull, offers an in-depth exploration of how brands engage and influence their audiences in today’s dynamic media landscape. Published in 2019 by Pearson Education Limited, this edition blends established theories with fresh, contemporary case studies, providing readers with a clear understanding of the evolving world of marketing communications. Revised and expanded, the text incorporates new chapters that examine the transformational impact of digital media alongside traditional methods. Each chapter has been meticulously updated with recent examples and theoretical insights, making this work an essential resource for students and marketing professionals alike. Its comprehensive approach continues to affirm its status as a key academic and professional reference in the field.
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