Event Studies breaks new ground as the definitive academic work solely focused on planned events. It dissects how events are organized, managed, and experienced while uncovering the deeper meanings and dynamic processes that draw people to them. The book draws on a wide range of foundational disciplines to build a robust interdisciplinary framework that enriches the theory and practice of event planning. The fourth edition introduces fresh perspectives with updated sections on the evolution of design theory, integrated management practices, and innovative marketing strategies as applied to events. New content illuminates sensory stimulation, leadership, and the challenges of crisis and security management, while also addressing critical event studies and its implications for both research and practice. A life-cycle model for event programming and actionable insights for fostering sustainability in urban settings further enhance its value. Enriched with international case studies and current theoretical reviews, Event Studies is an essential resource for undergraduate students and professionals seeking to advance their understanding of the multifaceted world of planned events.
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