Understanding the Business Environment offers a clear and accessible introduction for students new to the subject of business. This third edition examines both the external competitive landscape and the internal workings of organizations - including their structure, culture, resources, and functions. By blending an analysis of external factors with a look at internal dynamics, the text provides a comprehensive overview designed to give students a well-rounded understanding of organizational behavior. Targeted at undergraduate and postgraduate students in business and related disciplines, this book serves as an essential resource for anyone embarking on a study of the business world. Supplementary online resources, such as self-assessment questions, a glossary, and revision flashcards for students - as well as a teaching manual and PowerPoint slides for instructors - further enrich the learning experience.
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