Understanding Cross-Cultural Management

Understanding Cross-Cultural Management, now in its 4th edition, offers a comprehensive introduction to cultural management in today’s globalized business environment. Authored by Marie-Joelle Browaeys and Roger Price, this paperback edition presents a balanced fusion of classical theories and modern perspectives, making it an indispensable resource for both students and experienced managers alike. Designed to bridge theory and practice, the text provides an insightful exploration of cross-cultural concepts through contemporary real-world examples and case studies. Thoughtfully updated to include fresh research findings and a broader array of non-Western perspectives, the book guides readers toward a deeper understanding of the diverse cultural dynamics shaping modern organizations. With an array of engaging features such as end-of-chapter activities, mini-cases, and reflective points for discussion, Understanding Cross-Cultural Management encourages readers to critically apply theoretical frameworks in practical settings. Whether you are embarking on your business career or seeking to enhance your global leadership skills, this 512-page text stands as an essential tool in navigating the complexities of a multicultural business landscape.