Trends and Issues in Global Tourism 2011 offers a comprehensive look into the evolving landscape of the global tourism and travel sectors. The book examines pressing challenges - from the operational hurdles in aviation and hospitality to the complexities of destination management and marketing strategies - while also unveiling fresh empirical insights into travel behavior and emerging consumer trends. Drawing on expertise from respected professionals in tourism, travel, and consulting, as well as acclaimed researchers from universities across Switzerland, the United Kingdom, the Netherlands, and Germany, this volume provides a multifaceted analysis of the industry's future. A notable focus is given to corporate social responsibility, with discussions on CSR principles, consumer expectations, strategic considerations, and the financial implications shaping the industry's trajectory.
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