Transnational Management: Text, Cases and Readings in Cross-Border Management

Transnational Management: Text, Cases and Readings in Cross-Border Management, now in its 6th edition, offers a strategic exploration of the challenges that arise when businesses expand across national borders. Authored by Bartlett, Beamish, and Ghoshal, this comprehensive text combines narrative insight with illustrative cases and readings, providing a multi-faceted framework to understand how multinational companies navigate diverse economic environments. The book delves into the intricate interplay between corporate strategy, organizational capabilities, and cross-border management challenges. With a detailed examination of both theoretical and practical aspects, it equips readers with essential tools for effectively managing international operations in an increasingly interconnected global marketplace.