Transnational Management

Transnational Management offers an integrated conceptual framework designed to help students and instructors navigate the challenges confronting today's multinational enterprises. The authors, Christopher A. Bartlett and Paul W. Beamish, combine insightful narrative with practical case studies to explore the strategic development, organizational capabilities, and management roles essential for thriving in the global economy. Now in its eighth edition, the book has been thoroughly revised and updated to reflect contemporary perspectives in transnational management. Organized into eight chapters, it enhances its framework with the addition of ten new cases and updates to four existing ones, ensuring that the content remains both current and relevant. Aimed at MBA students, executive education participants, and senior undergraduates studying international management, international business, or global strategy, Transnational Management provides a uniquely global viewpoint that enriches theoretical understanding with practical, real-world applications.